We have enlisted experts to take your game and fitness to the next level

Hand picking the best coaches and sports scientists soccer has to offer, the SmartCoach system gives you the insight into preparation, performance and recovery which has been the foundation of success for elite clubs and players around the world.

Smartcoach-Tony-Strudwick Smartcoach-Matt-Reeves playr smartcoach - soccer gps tracker


Tony Strudwick

A key member of Sir Alex Ferguson’s backroom staff at Manchester United for six seasons, there isn’t much Tony Strudwick hasn’t won in soccer. Now Wales’ Head of Performance and rejoining his former colleague Ryan Giggs, the leading practitioner has previously held positions at West Ham United, Blackburn Rovers and the England national team. Following a short playing career for Colchester United before obtaining a PhD in sports science, Tony has a wealth of experience at the highest level of soccer.

“At Manchester United, we had a responsibility to apply a sports science strategy to innovate for our players. Making performance data, innovation and sports science more accessible to footballers will only improve ability and PLAYR can be considered a game changer in that respect.”



Matt Reeves

Largely credited with the vast physical improvements at Leicester City during their historic Premier League triumph in 2016, Head of Fitness and Conditioning Matt Reeves is one of the most innovative sports scientists in soccer. His responsibilities at the Foxes include reducing injury occurrence, improving physical preparation and developing athletic performance where he encourages a high standard with transparent communication among a host of stars. A graduate in sport and exercise science from Loughborough University, Matt was also part of the England Under-20s World Cup victory in 2017 and has previously worked for Hull City.

“Technology is key for assessing player performance. I think it allows us to create a buy in amongst individuals where we can educate them, create competitiveness and monitor performance improvements throughout time.”

playr smartcoach - soccer gps tracker


Chris Barnes

Drawing on experience across a range of sports at the highest levels, there are few sports scientists in the world that can boast the understanding Chris Barnes has. Previously of Middlesbrough, West Brom and Queens Park Rangers in the world of soccer, the leading practitioner has also worked with the England rugby league team, Great Britain basketball, Nike and Red Bull in addition to a number of NFL teams and the NBA itself. Leading the field for over the past two decades and currently a performance consultant to Danish club Brøndby IF, Chris continues to shape sports science as we know it.

"Sports science is at the heart of modern football, with experts in nutrition sleep and monitoring hugely impacting performance levels. The advent of PLAYR brings this expertise to players of all levels."

“GPS tracking software and sports science is really important to the modern game, whether that be elite professional athletes all the way through to the amateur or aspiring soccer player.”

Head of Fitness and Conditioning at Leicester City F.C

Matt Reeves

Sports science has been proven to enhance your game

From how you sleep to what you eat, scientific research has shaped how the modern soccer player prepares, performs and recovers.

Performance insights

SmartCoach bases performance advice on your individual data and measures it against the greatest players in the world.

playr app - performance insights

Sports science advice

Be at your best on a matchday with professional guidance tailored to your preparation, performance and recovery.

Data that matters

SmartCoach provides you with the performance data that promises to raise your game.

playr app - performance insights

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